The Calmer Co International Ltd Reports Growth In e-Commerce Sales

The Calmer Co International Ltd (ASX: CCO) has reported a material increase in e-commerce sales in March (by 25% vs February) which now surpasses 10,000 per day.

The health and wellness company is focused on natural products that support mind & muscle relaxation, promote calmness, and improve sleep.

Calmer’s month-on-month sales growth was driven by strong sales performance in Australia and the USA via Amazon.com and Walmart.com.

Results Six months to 31 December 2023 (H1FY24)

  • Revenues grew by over 90% vs the prior corresponding period $1.424m vs $746k in H1FY23].
  • Cash Receipts increased by 97% vs the prior corresponding period [$1.5m vs $763k in H1FY23].
  • Products maintained a premium market position with profit margins of 56%.

Social media-driven eCommerce strategy

Calmer will focus on building a social media platform-driven eCommerce strategy in Q4 to drive sales via Shopify in the USA.

This will model the success seen in Australia via this method and platform.

CEO Anthony Noble said: “Excellence in e-commerce is our first growth pillar. We have added Walmart.com to our successful Amazon.com platform and are now focussing on Shopify on www.fijikava.com in the USA.”

New product formats

Noble noted that the company has received a high level of consumer engagement with the launch of its Taki Mai kava shots into 500 Coles in Australia in March.

Walmart.com will launch Fiji Kava instant drinking kava in April 2024.

Calmer is also working on some new product formats to support both retail and online sales growth over the coming quarter.

 

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